Amaio USA in Paris Fashion Week

Amaiò is a women’s luxury swim & resort wear label founded by Samantha Khoury in 2016. The Los Angeles-based collection was established out of a desire to create transitional swimwear that evokes a sense of elevated sophistication, beauty, and fashion; breaking the traditional space and confines that have previously defined swim and resort. This juxtaposition is intrinsically connected to today’s cosmopolitan woman who finds herself constantly & seamlessly breaking boundaries and crossing borders. 

The result is that AMAIÒ occupies a rarefied space where swimwear meets ready-to wear and tells an intimate story between textile and functionality; never compromising on craft and fit, each piece is designed to effortlessly transport you from beach, to city, to countryside. A category in its own right, embrace the next generation of Après Swim.

Paris Fashion Week – Oxford Fashion Studio Brand: AMAIO at the InterContinental Paris Le Grand
Photographer: Mariana Cattoir @marianacattoir @pariswalkersfrance Photo/video Assistant: Victoria Salomé Lescoublet @fashiontimes.pariswalkers

Fashion Journalist/Photo Reporter/Press Team Member Fashion Industry-Fashion Week Paris/Milan/London/ Editor in Chief PWFT Magazine

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