Edeline Lee in London Fashion Week AW20

London, UK – Apollo Theatre,, 12.30pm…Models appear across the stage in a series of choreographed vignettes as narrators THEO JAMES and REBECCA TREHEARN pastiche literary descriptions of women, slowly transitioning into feminist statements. Visually, this presentation is a homage to the classic film noir genre and the femme fatale’s power, sensuality, intelligence and refusal to play by society’s norms. The audience is invited to consider female power, the potency of sensuality and the historical impact of the male gaze.

For Autumn Winter 2020, EDELINE LEE has collaborated with the award-winning director JOSIE ROURKE. Edeline states: “Collaborating with Josie is a dream, she has always championed women and the female voice through her productions and I am honoured to be working with her.” Josie states: “I have long-admired Edeline’s bold and thoughtful work, and her celebration of women, in our many forms. I’m currently directing City of Angels, a film noir musical, with a femme fatale at the heart of its story. This collaboration with Edeline is an exploration of this powerful, dangerous, and persistent female archetype.”

The collection is filled with opulent colours and confident shapes, expanding on the feminine and spirited vocabulary of EDELINE LEE’s oeuvre. The house’s signature, universally flattering Flou Bubble Jacquard and heavyweight Georgette Champion appear in shades of Carmine Red, Slate Grey and Royal Blue. Lightweight Georgette Crinkle pieces are cut with sumptuous generosity in hues of Klein Blue, Mint and Wine Red. An elevated series of Medieval Textured Jacquard, Organza Floral Print and Organza Lurex Fil Flottant give a plush texture to the collection. A new series of outerwear is fashioned from a sustainable Eco Wool Velour. The house has now transitioned all linings, interlinings and packaging to sustainable alternatives. All Edeline Lee pieces are made by hand in England, of fabrics woven in Italy and France.

Fashion Journalist/Photo Reporter/Press Team Member Fashion Industry-Fashion Week Paris/Milan/London/ Editor in Chief PWFT Magazine

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